Types of Personal Information We Collect | Examples | Primary Purpose for Collection |
Identifiers | Identifiers such as name, postal address, device identifiers, internet protocol (IP) address, email address, account name, Social Security number, driver's license number, or other identifiers, including signature, physical characteristics or description, telephone number, bank account number, credit card number, debit card number, or any other financial information | Account creation, personalization and facilitating usage of the Service, internal marketing, to prevent fraud and detect security incidents, and in order to communicate important information; internal operations and compliance. |
Characteristics of protected classifications under California or federal law | Gender, marital status, age | Account creation, personalization, and internal marketing |
Commercial information | Information regarding products or services purchased, obtained, or considered, credit score, or demographic information | Account creation, personalization, internal marketing, internal operations and compliance. |
Audio, electronic, visual, thermal, olfactory, or similar information | Customer service call recordings or other communications with DISH. | Training, prevent fraud and criminal activity, operational analytics, and comply with applicable laws |
Internet or other electronic network activity information | Information regarding a consumer’s interaction with an internet website, application, or advertisement, browser information, web analytics, including IP address, time of visit, page(s) visited, cookies, pixel tags, and other similar technologies; information about your use of our network | Facilitating usage of the Services, personalization, internal marketing and operations, and to prevent fraud and detect security incidents |
Geolocation data | General and precise location of customer devices | Provision, development, and optimization of our Services; marketing and interest-based advertising; and comply with applicable laws |
Education information | Education history | Account creation and facilitating usage of service |
Professional or employment- related information | Employment status and history | Account creation and facilitating usage of service |
Inferences drawn from any of the above information to create a profile about a consumer | Consumer preferences, characteristics, trends, and behavior | Develop and optimization of Services, personalization, and internal marketing |