DISH Network Privacy NoticeThis Privacy Notice (“Notice”) explains how DISH Network L.L.C. and its affiliates collect, use and share information about DISH subscribers and others who visit DISH websites, view DISH advertisements, or interact with DISH products or services (the “Services”). In this Notice, the terms “DISH”, “DISH Network”, “we”, “us”, and “our” refer to DISH Network L.L.C. and its affiliates, which collectively own and/or operate the DISH® direct broadcast satellite television service and all other services that are available now or in the future from DISH (whether subscription, pay-per-view or otherwise). The term “you” refers to you as a subscriber to or user of our Services. This Notice does not apply to EchoStar Corporation or its subsidiaries or the Sling TV service, or any other product or service provided by DISH that is covered by a separate privacy notice.California Notice at Collection of Personal Information: We collect personal information listed below under “Personal Information We ” for the purposes described below under “How We Use Personal Information.” To learn more about your California privacy rights, including your right to opt out of the sale of personal information, please scroll down to “Your California Privacy Rights.”• Personal Information We Collect
• How We Use Personal Information
• Personal Information We Share
• Information We Use for Advertising Purposes
• Network and Information Security
• Information Choices and Changes
• Third-Party Services and Websites
• State Specific Privacy Rights
• Questions or Concerns
• Changes to This Notice
Personal Information We CollectAccount information:We collect and keep personal information you give to us when you sign up for an account, including: your name, service address, billing address, e-mail address, telephone number, social security number, bank account and/or credit card number, logins and passwords to Services, security questions and codes, and other account information. We may also collect and keep other information about your account with us, such as billing and payment history, customer service interactions, and equipment and programming options. If you participate in the DISH Insiders community, we may collect personal information that you provide, such as your feedback on programming.Usage information:When you use our Services, we and/or third parties automatically collect usage information, including application usage data and logs, device type and ID, IP address, and location information. This usage information may be in various formats (electronic, audio, and other), and may be collected through our Services or through third-party devices such as third-party streaming devices, or applications provided through or used to access our Services. Please see Third-Party Services and Websites below for more information.Viewership:When you or someone in your household watches a video program through our Services, we may collect a record of your viewing activity. This applies to live television programming as well as video on demand, pay per view, and DVR services.Corporate affiliates and third-party information:We also may receive information about you and your household from our corporate affiliates and third parties such as programmers, business partners, consumer reporting agencies, and other data companies. This information may allow us to send you promotions that interest you or serve advertisements to you that match your interests and concerns.Cookies and other technologiesWe and/or other companies we work with may use cookies, web beacons, tags, and similar technologies on or through our Services, as well as third parties’, websites, platforms, and electronic communications to understand users online behavior and to collect certain information, including statistics about website and platform usage, broad demographic information, IP addresses, browser type, device type, Internet Service Provider, referring/exit pages, platform type, date/time stamp, number of clicks, and other similar information. We also may use session replay software, which collects information about your interaction with the Services, including keystrokes, mouse movements, and form field entries, and may monitor your interactions with the Services, including for our compliance verification purposes. You can access our Services even when you’ve disabled certain cookies, but you may not be automatically recognized upon revisiting. Please visit the “Information Choices and Changes” section for further information, including about Do Not Track and how to disable cookies.Google Analytics:We use Google Analytics and Signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and reports on interests and demographics) to provide aggregated and anonymized information about you, provided you have allowed personalized ads in your Google Account. You can learn more about Google’s data practices and your privacy choices by visiting https://www.google.com/policies/privacy/partners/ Google provides an opt out of Google Analytics by downloading and installing the browser add-on located here https://tools.google.com/dlpage/gaoptout/.Children’s information:Protecting children’s privacy is important to us. We do not direct the Services to, nor do we knowingly collect any personal information from, children under the age of eighteen. If we learn that a child under the age of eighteen has provided personal information through the Services, we will use reasonable efforts to remove such information from our files.How long we keep your information:We maintain personal information about you in our regular business records if you’re shopping for our Services and while you are a subscriber to any of our Services. We also maintain personal information about you for a period of time after you are no longer a subscriber to satisfy legal or tax requirements, for fraud prevention, or for business purposes.-Back to TopHow We Use Personal InformationWe use information we’ve collected and received from and about you and your account (“Information About You”) primarily for business or commercial activities, which may include:• provide, operating, and maintaining our Services;• billing and collections;• confirm that you are receiving the level(s) of service requested and are properly billed;• identify when changes are made to your account or services;• inform you of Services that may be of interest to you;• make programming recommendations;• understand your use of our Services in order to consider improving them;• obtain user surveys, recommendations and reviews;• market our Services and those of select business partners;• deliver addressable or customized advertising and offers to you within the Services, via email, or through other web sites and platforms (for more information see "Information We Use for Advertising Purposes" below);• detect fraud and unauthorized reception of our Services;• determine whether applicable policies and terms of service are being violated;• configure satellite television service-related devices;• perform statistical or qualitative research and analysis;• maintain our do not contact lists;• comply with law; and• other uses as necessary to provide our Services.Personal information and usage information may be aggregated and/or de-identified for other business and marketing uses by us.We may combine the various information we collect and receive from and about you, including account information, personal information, usage information, as well as information collected offline, across other computers or devices that you may use, and from corporate affiliates and third-party sources.-Back to TopPersonal Information We ShareWe may share information about you with others as follows:Service providers:We may share information about you with companies that work for or provide services to us, such as our:• Billing processors;• Subcontractors;• Software providers;• Marketing companies;• Outside auditors and professional advisors;• Potential business merger, acquisition, or sale partners;• Regulators, government agencies; and• Credit bureaus and collection agencies.Mailing list partners:We may share your name and address with others, such as charities, marketing organizations, corporate affiliates, or other businesses for satellite or non-satellite “mailing list” purposes. Any such disclosure for “mailing list” purposes would be limited to subscriber names and addresses, and the disclosure does not reveal, directly or indirectly, (i) the extent of any subscriber’s viewing or use of a satellite service or other Service provided by us; or (ii) the nature of any transaction made by the subscriber over any facilities used by us.Corporate entities for business transfers:We may transfer your personal information if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Notice.Law Enforcement or other third parties for legal, compliance, and safety purposes:We may be required by law to comply with a valid legal process, such as a subpoena, court order, or search warrant, or where there is a lawful request, to disclose information about you. We may also share information about you to protect our customers, employees, or property; in emergency situations; and to enforce our rights under our terms of service and policies, in court or elsewhere.Sharing of De-identified, Aggregated or Pseudonymous Information:1. Aggregated and de-identified information:We may share information collected or received from or about you in de-identified and/or aggregate formats. We may share this with companies that collect and compile consumer data, including those that create reports about what programs people watch.2. To companies and networks that provide programming:We may share information with networks and other providers of programming about what packages our subscribers have purchased and what programs our subscribers watch. We may also share some demographic or usage information. This information is de-identified and/or aggregated, and we will not tell the programmer which individuals or households watched the program.3. To advertisers and companies that provide advertising services:We may also share information with our advertisers and our advertising service providers about when, where, and how (e.g., TV, mobile device, or computer) an advertisement was viewed. We may also tell them certain pieces of demographic information about your household. We will not tell the advertiser which individuals or households watched the advertisement. Advertisers, advertising technology companies, and service providers that perform advertising-related services for us and our business partners may use cookies, web beacons, tags, and other technologies to collect information from or about you to tailor advertisements, measure advertising effectiveness, and enable other enhancements. For more information about advertising, see “Information We Use for Advertising Purposes” below.-Back to TopInformation We Use for Advertising PurposesWe may use information about you for marketing or advertising purposes in the following ways:• To provide you with more relevant TV advertising. We may use information we have collected or received from or about you through your use of the Services or from third parties to show you advertisements that match your interests. We use information such as service packages purchased, pay-per-view or video-on-demand purchases, and program viewing data. We may also use demographic and interest information (such as gender, family size, and hobbies) you provide or that we obtain from other companies. You may be able to opt out of this addressable advertising, as described below in the “Information Choices and Changes” section.• To provide you with advertising for our Services. We may use information we have collected or received from or about you through use of the Service or from third parties to provide you with marketing information, offers and advertisements for our Services or to exclude you from receiving certain marketing information, offers or advertisements. Our activities with respect to such marketing information, offers and advertisements may occur through our Services or third-party websites and platforms.• To provide you with more relevant online advertising.We and our advertising partners may also use information obtained about you through your use of our Services or from third parties, or gathered through cookies and similar technologies, to deliver more relevant online advertising to you across other computers, devices, websites, and online services that you may use (“interest-based advertising”). Advertisers, advertising technology companies, and service providers that perform advertising-related services for us and our business partners may use cookies, web beacons, tags, and other technologies to collect information from or about you to tailor advertisements, measure advertising effectiveness, and enable other enhancements. You may be able to opt out of certain types of interest-based advertising as described below in the “Information Choices and Changes” section.• To provide others with more relevant advertising.We and our advertising partners may also use information collected from or about you by us or our advertising partners and information we obtain about you from third parties to deliver advertising that is targeted for individuals with similar interests. We may combine aggregated and/or de-identified information to create groups based on actual or assumed shared interests and/or factual characteristics. We also combine information about the programming that our customers watch on the Services with their common interests to help us figure out what advertising may be most relevant.-Back to TopNetwork and Information SecurityWe take information security seriously. We use commercially reasonable efforts to prevent unauthorized third-party access to information about you. However, we cannot guarantee that these practices will prevent every unauthorized attempt to access, use, or information about you-Back to TopInformation Choices and ChangesCookies and Do Not Track:Certain parts of our Services require cookies. You may adjust your device or Internet browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be automatically recognized upon revisiting and may not be able to use certain features of the Services or take full advantage of all of our offerings. Please refer to your device’s settings or your Internet browser’s “Help” section for more information on how to delete and/or disable your device or browser from receiving cookies or controlling your tracking preferences.We might not recognize “Do Not Track” requests or headers from some or all Internet browsers.Interest-based online advertising choicesYou may ask us to stop using cookies on Dish.com that help us deliver more relevant advertising to you. To make this choice, please visit https://www.dish.com/ad-preferences.To understand your other choices for receiving more relevant online advertising, please review the information below:• To learn more about interest-based advertising, and to opt out of collection and use of information about your online activities for interest-based advertising by the Digital Advertising Alliance (DAA) participating companies, please visit this link. To opt out of targeted advertising through mobile applications, please visit this link.• To opt out of collection and use of information about your online activities for interest-based advertising by Network Advertising Initiative (NAI) member companies, please visit this link.• To opt out of certain interest-based advertising provided by the Trade Desk you can visit this link.• To opt out of personalized advertising delivered by LiveRamp visit this link.• Nielsen’s proprietary measurement software, which will allow you to contribute to market research, like Nielsen’s TV Ratings. To learn more about Nielsen’s digital measurement products and your choices in regard to them, please visit Nielsen's privacy policy for more information.Even if you opt out, you will still receive advertising from us and third parties. You may also still receive TV advertising from us or third parties that is customized based on information we’ve collected or received from or about you or on information about your online activities from third parties that are not DAA or NAI participating companies.Addressable TV advertising choicesYou may limit DISH’s delivery of addressable television advertisements that were selected for you using your information by logging into your MyDish account (log into My Account, then click My Profile, and then select “do not sell my information”) or contacting us in writing at the mailing address listed in the contact section below.Other choices concerning the use and disclosure of your personal informationYou also may choose to limit certain collection or disclosure of your information as follows:• You may limit our disclosure of your personal information for “mailing list” purposes by contacting us in writing at the mailing address listed in the contact section below.• You may limit our collection of viewer measurement data from your set-top box by contacting us in writing at the mailing address listed in the contact section below.In any written request to DISH, be sure to include your name, address, telephone number, and your DISH account number. The written request should be signed by the person who is identified in our billing records as the subscriber. If you have a joint account, a request by one party will apply to the entire account. If you have multiple accounts, your notice must separately identify each account covered by the request.Access to your personal informationYou can obtain access to the personal information that we collect and maintain from and about you that is held in our regular business records (generally, billing and account information).If you wish to obtain a copy of this information, please mail a written notarized request for a copy of your personal information to DISH Network L.L.C., Attn: PRIVACY, P.O. Box 6655, Englewood, CO 80155-6655, giving us a reasonable period of time to locate and prepare the information for your review. All requests must include your DISH account number. We will mail the information to you at your current billing address. You will be permitted to request only records that contain personal information about you and no one else. To protect you and ensure that the request is being made by the true person to whom the information pertains, we will process only notarized requests. You will be provided a reasonable opportunity to correct errors if any of the personal information is inaccurate.-Back to TopThird-Party Services and WebsitesWhen you use a third-party streaming device or voice assistant through our Services (including the Voice Remote with Google Integration), or access a third-party service, application, or website, even when doing so through our Services, you should review the privacy statements of the third party to understand what information they may collect and keep. We are not responsible for the practices of such third parties. We may also collect usage information related to those third-party products, services, applications, or websites if they are accessed through our Services.You may also choose, when available, to connect your account with third party accounts, including with third-party social networks. If you share information about your usage of or activities on our Services with such third-party accounts, then the collection, use, and disclosure of such information will be subject to that third party’s privacy policies, which may differ from our own. We are not responsible for the practices of such third parties.-Back to TopState Specific Privacy RightsYour California Privacy RightsThe California Consumer Privacy Act (CCPA) gives California consumers the right to know what categories of personal information are collected about them, and how it will be used, disclosed, and sold or shared. The purpose of this section of the Notice is to provide consumers with a description of our practices regarding the collection, use, disclosure, correction, deletion, and sale or sharing of personal information.Categories of personal information collected:We have collected the following categories of personal information about consumers in the preceding 12 months.
Categories of personal information sold or shared:We sell or share the following categories of personal information: identifiers, commercial information and internet or other electronic network activity information. We sell or share these categories of personal information to data analytics providers, advertising partners and/or networks, social networks, and data brokers. We do not knowingly sell or share personal information about persons under the age of 16.Categories of sources of personal information:• From you and your transactions with us, such as when you request a product or service, or give us your contact information• From our affiliates• From others, including consumer reporting agencies and third parties that provide us with demographic and other information• From publicly available sourcesPersonal information we disclose for a business purpose:There are a number of circumstances where we disclose personal information to companies who work on our behalf to help us provide the Services. We disclose the categories of personal information described in the chart above to affiliates and other companies to provide the Services; measure the performance of our network and your devices; and for eligibility verification, fulfillment, and administrative purposes.Your privacy rights under the CCPA:Residents of California have the right to request certain actions with respect to their personal information. Residents of California may:• Request that we disclose what categories and specific pieces of personal information we collected about you in the preceding 12 months, the business purposes for such collection, the categories of sources from which we collected the information, the categories of personal information we sold or disclosed for a business purpose, and the categories of recipients of such information• Request deletion of any personal information about you that we have collected from you subject to certain legal exceptions• Request that we limit the use of certain types of sensitive personal information• Correct inaccuracies of any personal information about you we have collected from you• Opt-out of the sale or sharing of your personal information, or of targeted advertisingIf you choose to exercise these rights, you will not receive discriminatory treatment by us for your exercise of your rights.How to submit an access, deletion, or correction request:If you would like to submit a privacy rights request for access, deletion, or correction please contact us at (855) 967-5480 or visit our Privacy Portal.How to opt out of the sale or share of personal information, or of targeted advertising:To opt out of the sale or sharing of your personal information or targeted advertising, please contact us at (855) 967-5480 or visit our Do Not Sell My Personal Information page.Verification of your identity:To process your request for access, deletion, or correction we must be able to verify your identity to a reasonable degree of certainty. To do so, you must provide the required identifying information when completing the online request form or making a request through one of our customer service agents. We will ask you to provide your contact information and an additional identifier based on your relationship with us. Before we process your request, we will match these data points with data points we currently maintain to verify your identity and your relationship with us.Responding to your deletion requests:Please note that we may not be required to delete information under certain circumstances such as exemptions for data that is necessary to complete a transaction, detect security incidents, or for certain other internal purposes.Authorized agent requests:You can designate an authorized agent to make a request to know, delete, correct, or opt-out on your behalf. When you use an authorized agent to submit a request for access or deletion, you must provide the authorized agent with written permission to do so, and, in certain circumstances, we may ask you to verify your own identity directly with us. We may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.Notice of financial incentive:We offer our customers a loyalty program that provides certain perks, such as rewards and exclusive offers. We may also provide other programs, such as sweepstakes, contest, or other similar promotional campaigns (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of personal information, they might be interpreted as a “financial incentive” program under California law. The value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants.-Back to TopYour Nevada Privacy RightsNevada law permits Nevada residents to make certain requests about how their personal information is shared with third parties or affiliated companies. To make such a request, please visit https://privacy.dish.com/.-Back to TopYour Virginia Privacy RightsResidents of Virginia have the right to request certain actions with respect to their personal information. Residents of Virginia may:• Request that we disclose what categories and specific pieces of personal information we collected about you in the preceding 12 months, the business purposes for such collection, the categories of sources from which we collected the information, the categories of personal information we sold or disclosed for a business purpose, and the categories of recipients of such information• Request deletion of any personal information about you that we have collected from you subject to certain legal exceptions• Correct inaccuracies of any personal information about you we have collected from you• Opt-out of the sale or sharing of your personal information, or of targeted advertising• Appeal the denial of any of your access requests.If you choose to exercise these rights, you will not receive discriminatory treatment by us for your exercise of your rights.How to submit an access, deletion, or correction request:If you would like to submit a privacy rights request for access, deletion, or correction please contact us at (855) 967-5480 or visit our Privacy Portal.How to opt out of the sale or share of personal information, or of targeted advertising:To opt out of the sale or sharing of your personal information or targeted advertising, please contact us at (855) 967-5480 or visit our Do Not Sell My Personal Information page.Verification of your identity:To process your request for access, deletion, or correction we must be able to verify your identity to a reasonable degree of certainty. To do so, you must provide the required identifying information when completing the online request form or making a request through one of our customer service agents. We will ask you to provide your contact information and an additional identifier based on your relationship with us. Before we process your request, we will match these data points with data points we currently maintain to verify your identity and your relationship with us.Responding to your deletion requests:Please note that we may not be required to delete information under certain circumstances such as exemptions for data that is necessary to complete a transaction, detect security incidents, or for certain other internal purposes.Authorized agent requests:You can designate an authorized agent to make a request to know, delete, correct, or opt-out on your behalf. When you use an authorized agent to submit a request for access or deletion, you must provide the authorized agent with written permission to do so, and, in certain circumstances, we may ask you to verify your own identity directly with us. We may deny a request from an authorized agent that does not submit proof that they have been authorized by you to act on your behalf.-Back to TopQuestions or ConcernsIf you have any questions or concerns regarding this Notice, or our privacy practices, please contact us at the following address:DISH Network L.L.C.Attn: PRIVACYP.O. Box 6655Englewood, CO 80155-6655Changes to This NoticeWe may modify this Notice at any time. We will notify you of any material changes through written, electronic, or other means as permitted by law.-Back to TopVersion: April 4, 2023
| Types of Personal Information We Collect | Examples | Primary Purpose for Collection |
| Identifiers | Identifiers such as name, postal address, device identifiers, internet protocol (IP) address, email address, account name, Social Security number, driver's license number, or other identifiers, including signature, physical characteristics or description, telephone number, bank account number, credit card number, debit card number, or any other financial information | Account creation, personalization and facilitating usage of the Service, internal marketing, to prevent fraud and detect security incidents, and in order to communicate important information; internal operations and compliance. |
| Characteristics of protected classifications under California or federal law | Gender, marital status, age | Account creation, personalization, and internal marketing |
| Commercial information | Information regarding products or services purchased, obtained, or considered, credit score, or demographic information | Account creation, personalization, internal marketing, internal operations and compliance. |
| Audio, electronic, visual, thermal, olfactory, or similar information | Customer service call recordings or other communications with DISH. | Training, prevent fraud and criminal activity, operational analytics, and comply with applicable laws |
| Internet or other electronic network activity information | Information regarding a consumer’s interaction with an internet website, application, or advertisement, browser information, web analytics, including IP address, time of visit, page(s) visited, cookies, pixel tags, and other similar technologies; information about your use of our network | Facilitating usage of the Services, personalization, internal marketing and operations, and to prevent fraud and detect security incidents |
| Geolocation data | General and precise location of customer devices | Provision, development, and optimization of our Services; marketing and interest-based advertising; and comply with applicable laws |
| Education information | Education history | Account creation and facilitating usage of service |
| Professional or employment- related information | Employment status and history | Account creation and facilitating usage of service |
| Inferences drawn from any of the above information to create a profile about a consumer | Consumer preferences, characteristics, trends, and behavior | Develop and optimization of Services, personalization, and internal marketing |
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